Taffy made with water straight from the Great Lakes and infused with Leinie’s Summer Shandy

A very fun project for Leinenkugel's Summer Shandy. I was the main producer for the creation of Leinie's Lakewater Taffy in partnership with the Frankenmuth Taffy Kitchen in Michigan. If you've never been to Frankenmuth, GO. It's an idyllic little German town outside of the Detroit area. I was the main contact & producer for vendor relations, multiple asset shoots both onsite at the Frankenmuth Taffy Kitchen and an alternate location, and provided creative & budget oversight on this project.