Miller Lite’s 50th Anniversary Toast

Miller Lite celebrated it’s 50th anniversary this year in 2025. 50 years of Miller Time! Our team was tasked with multiple aspects of celebrating this monumentus occasion, but mainly finding a moment to toast the longevity of the brand. I was involved primarily with coordinating vendors and producing a live event at the Miller Brewery in Milwaukee, WI. This involved a new years eve style ball drop at 4:50 PM (“For the 50th”) using larger than life Miller cans for each time zone in the USA while conducting an approximately 7 hour livestream, complete with pyrotechnics, trivia, and speeches live from the brewery stage.